So what’s the buzz all about QR Codes? Here you’ll find out what they are and the best ways to use them for any business.
A QR code is a 2-D barcode that can be scanned by a smart phone camera. Once the picture is snapped, it will automatically take you to a website or even make a phone call for you. In order to scan one though, you must have a QR reader which is generally free. These are some recommended sites for QR readers:
However if your business wants to incorporate QR codes into their marketing plan, then all you need to do is generate a QR code using QR generators:
So now you have a QR code for your business, but how do you go about implementing it into your marketing campaign?
QR codes can be placed almost anywhere: packaging, ads, posters, billboards, business cards, stickers, and your website. In New York City, they are seen “on bus shelters, phone kiosks, drug store signage, cocktail napkins and sporting venues” (Donnelly, 2010). Wherever you want someone to see your product, service, or business name, place the code there to generate business. Know where your target market is and place QR codes there. Many people probably still don’t know how to use a QR code so informing them will be helpful as well. Simply put the steps next to the code to tell users what to do and how to access the information. Where have you seen QR codes being used?
“The key is to be ready on the other end of the code with some content that actually intrigues the user, and makes them get out their phone and scan” (Donnelly, 2010). When a customer scans these codes, they want it to take them so they will get useful information, be able to interact, or even be able to contact someone. The point is to not JUST bring to your website, but make it worthwhile for the customer. They need to be able to interact in some way. Some ideas:
- Online registration
- Video message or demo
- Recipes, nutritional information, cooking tips
- Fashion accessories to go along with a shirt a consumer is buying
- Contest or sweepstake online entry
- Like or Follow Facebook or Twitter page
- Contact information to be added automatically to phone’s contacts
- Email subscriber list
- Even make a phone call
Another tip to remember is that this information has to fit and look good on a small phone screen. Keep videos short to hold the consumer’s interest. The possibilities for QR codes are endless, but it may help researching them and your audience to make sure it’s a fit for your company.
Track Your QR Codes to Measure Your Success
In order to ensure the success of QR codes, there are several ways to measure and track this information. You can track how many scans you receive, the location of the scans, and even the time of day. This information will help you develop your QR codes better in that you may learn new places to put them, if you’re receiving feedback at all such as Facebook Likes shortly after scanning, and much more can be learned from tracking QR codes. Several software is available for tracking these codes. Here are just a few:
In order to tell the whole story behind a product or service, consumers need a supplement to what they see in an ad, billboard, etc, and QR codes can help with that. “QR codes can provide additional information, including photos, reviews, directions and event date and times. There’s a certain amount of fun and surprise with QR codes” (Brooks, 2011).
Do you scan QR codes? Where have you seen them? Share where and how you’ve used QR codes.
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Brooks, R. (2011, January 24). 13 creative ways to use QR codes for marketing [Web log post]. Retrieved from http://www.fastcompany.com/1720193/13-creative-ways-to-use-qr-codes-for-marketing.
Donnely, T. (2010, December 16). How to use QR codes to market your business. Inc. Retrieved from http://www.inc.com/guides/2010/12/how-to-use-qr-codes-to-market-your-business.html.